Architects must understand the demands of the market and be able to satisfy it. Also widening their professional and territorial boundaries
The 13th of November 2018, TAM – Turin Architects Magazine – was presented, in an absolute preview, in a very special place. A delegation of architects, composed of the President of the Order Massimo Giuntoli, Alessandra Siviero, Councilor with responsibility for international networks, Giuseppe Chiodin, Vice-Coordinator of the international and national network focus group, and Fabrizio Giugiaro, flew to Dubai for the launch of the new magazine and to lay the foundations for a path of internationalization of the architects of Turin, on the occasion of the Dubai Design Week.
The visit to the Dubai Design District allowed making contact with various local interlocutors and with the organizer to understand how it is structured (the Italian brands are very numerous!) and to evaluate the institutional presence of the Turinese architects in the next edition.
Contacts were also made with the Italian Embassy in Dubai, with the section of the American Institute of Architects working in the United Arab Emirates (AIA ME) through the Councilor Scott M. Weinhoff and with Yaqoob Al Ali and Mohammad Alhashimi interested in knowing Italian architects.
During the evening the official teaser of the project was projected.
The evening of presentation of the magazine, held at the Montalbano Showroom, finally allowed to meet the local press, companies, professionals, architectural firms and companies that have been operating in the United Arab Emirates for some time.