Type to search

The Wine Shape


The Wine Shape

The Wine shape is a modular wine rack

The Wine shape is a modular wine rack. You can use it to transport wine in its elegant gift box; you can use it to keep the wine at home or in your private cellar. The Wine shape is stackable, light and resistant. The Wine shape is a comfortable bed for your favorite wine. It is made of cardboard.
The Wine shape is handmade. Wine gives shape to its packaging. A design object that you do not throw in the trash when you receive your precious bottle of wine.
The Wine shape you keep it and use it to keep your wine in your precious cellar or in your home.
The Wine shape can be stacked vertically, but you can also combine horizontally and create a real equipped wall, for your best wine.
To complete the package, a light cardboard wrapping (like that of the eggs), showing the winery’s logo. The latter can also be transparent or opal and allow to glimpse “the shape of the wine”.
The basic model contains a bottle, the one on the opposite side. The same model is laid out on it, but placed on the contrary. This system can be repeated indefinitely vertically and horizontally and become a cellar set-up. But for transport it must be used inside a beautiful box that lets you glimpse the shape of the wine.
The idea came from how eggs are transported. The eggs are very delicate, even the wine is, even if it is in the glass.
Wine is an ancient and noble drink; The Wine shape enhances the beauty of wine, enhances its shape. It is an Italian product, a product made in Italy.
Born in Turin, the capital of Piedmont, a region rich in excellent wines!

The Wine shape is elegant, light, safe, smart, useful, eco, italiano and bello!

Project Gallery

Project Location Address



  • Francesco Massarini

    Francesco Massarini was born in Turin in 1967. He’s graduated in Architecture in 1994. The activity has always been developed in the field of residential construction, hospital building, interior architecture, new construction and building renovation with roles of Designer, Director of Works, Safety Manager D.Lgs 81/08. Over the years, the Massarini studio has held both public and private positions. Among the main public clients are the ASLTO3, the Agenzia del Demanio, the S.Giovanni Battista Hospital (Molinette), now A.O.U. City of Health and Science of Turin, the City of Rivoli, the City of Moncalieri. The activity is carried out through the execution of preliminary, definitive and executive planning, the drafting of building practices, the Works Management, the management of the building site, the coordination of the various specialized professional figures operating within the building site itself, the safety management. Over the years, the studio has received some important awards in the field of interior architecture. 2011, SPECIAL MENTION renovation of the TORINO historic center apartment; PREMIO CONCORSO RIABITA 2011 – RIMA Editrice – Milano; 2018, an interior renovation project in Turin receives recognition in the digital magazine Archilovers - Best Project 2018 - international; Currently, my firm is also taking care of the recovery of a historic building, located in the municipality of Pavarolo,(Turin) for residential use (2018-2019); DESIGN PROJECT 2017: The Wine shape; Learning center – Moncalieri 2017

Next Up